The increasing trend of social media has left everyone to think if blogging is still alive.
The types of blogging and how people approach it may have changed, but rest assured that it is far from dead.
Even with the rising popularity of social media and the masses moving towards vlogs, there are several pros of starting a blog in Canada.
If you are planning to start a blog, here are a few reasons why you must proceed and an easy guide to get started for beginners.
Why Start a Blog?
There are numerous benefits to writing a blog in Canada- and here is a look at a few of them.
1. Helps to Build a Personal Brand
Creating your own blog gives you the freedom to express your thoughts on a particular subject, and it is one of the best ways to develop a personal brand.
Having your online personal brand will help you to access new opportunities and make the most out of them.
For example, if you are looking for a job in the market, your online brand will help you locate a similar profile as you.
Your personal blog is also a great platform to showcase your skills, which serves as a digital resume. It will make you stand out from other applicants who do not have their personal brands.
Moreover, you may use the online brand to publish books, online courses, articles, workshops and boost your freelance career.
2. Earn Some Extra Money
The internet is a source of unlimited opportunities. You may use your online brand to make some money on the side by advertising, selling digital or physical products, and even start affiliate marketing.
If you are consistent enough, blogging can even replace your full-time income. Otherwise, it will keep bringing some additional money for you.
Many bloggers in Canada and worldwide have successfully sustained themselves using blogs for more than decades. And new bloggers are emerging every day.
3. Helps to Socialize With People Having Common Interests
Having an established online is a fantastic way to connect with more people.
Most readers have a tendency to feel a sense of closeness with the writer.
That is why if you meet one of your readers even for the first time, they already seem to know you, and you can form a bond with them more easily.
The best aspect of blogging is that only one article can earn you thousands of readers.
4. Build Your Community
In today’s world of digitalization, you can easily build a large community on various social media platforms like Facebook.
But keeping your community engaged is an entirely different story. You must post regularly in your groups, while maintaining the quality of your content.
Most social media platforms have a group feature nowadays, which offers a suite of practical tools to build an engaged community.
Although there is a risk of algorithm alteration, these platforms can change their algorithms whenever they want, without consulting their users.
It can turn your successful business into a failure overnight.
Having a blog can be helpful in such scenarios. It will protect your brand even if your social media accounts get closed.
5. Attract Customers
A well-developed blog will help you attract more leads for an existing business.
Blogs are known to attract more customers than any other methods of marketing or lead generation. It is because blogs help you form a positive relationship with potential customers more effectively than other means.
The blog will reflect your skills, and you can also use it to showcase the projects you have done.
How to Sep Up and Grow Your Blog
Now that you have learned the benefits of having a blog, you must know how to get started.
1. Identify Your Niche and Goal
The first and foremost thing you need to do even before starting your blog is to determine your niche and goal.
You might be wondering why it is so important. Well, it will direct your blog in a direction and will not let you divert.
Besides, a goal will determine the effectiveness of your blog. It will help you stay motivated throughout the blog.
Apparently, having a determined goal will prevent early breakdown, which is very common while writing blogs.
Before starting a blog, you must have clear answers to these questions:
If you want to become a thought leader on a particular topic or not?
Are you making the blog to earn some extra money?
Do you want to showcase this blog to your future recruiters to be judged by them on it?
The last thing you want to do is start a blog without knowing what you want to do with it.
Deciding your goal halfway through can decrease your blog’s quality, and it will never be well directed.
Without a goa, you will soon lose motivation to blog over time and update it regularly, and your work will feature among many dead blogs on the internet.
Having a niche before starting your blog is equally important. It will determine what your blog contains.
In current times of competition, you cannot use your blog to write on random subjects that cross your mind. Even if you do, the blog will not give any positive results.
It is also imperative that your blog focus on a particular topic or your readers will get confused and develop a negative impression.
Growing your blog will become practically impossible with a proper niche.
By choosing a niche, you can easily produce focused content blogs of high quality. It will not only attract more readers but build an engagement with them to grow your blog.
If you are not sure about what you want to write in your blog, then you may take suggestions from friends, teachers, and the internet.
That is why we recommend deciding why you want to start a blog and what you will be writing about.
2. Selecting The Right Blogging Platform For You
Once you are determined about your niche and goal, the next important step is selecting your blogging platform.
There are several blogging platforms that you can use to write your blog, but all of them might not serve you equally.
Some software has unique fonts and features to add images and clips, while there are some tools that have autocorrect features to point out any grammatical error.
You must be aware of what you exactly want from the platform and choose accordingly.
We recommend using WordPress, an easy-to-use writing tool that will help you develop excellent blogs in a stylish font.
It is an open-source content management system (CMS) that you can learn quickly, even if you do not have any coding skills or technical knowledge.
Besides, WordPress is famous worldwide, having more than 19 million websites across the world that run on this CMS. So you can easily find tutorials or resources to resolve any issue occurring with this software.
The company offers two different kinds of tools: WordPress.com and WordPress.org.
The primary difference between these two tools is based on the ownership of your website.
WordPress.org allows you to host your personal website and have complete control over it.
You may develop and design your website however you please and also determine how to monetize your website.
WordPress.org is free of cost. However, it will charge you for the domain of your website and the external hosting.
On the other hand, WordPress.com hosts the website on your behalf. It also has certain limitations to your control over the design and monetization of your website.
Unlike its other variant, this software does charge for any domain that ends with .wordpress.com.
You will need to pay an additional charge if you want to update the domain name.
Both the tools have their own advantages and drawbacks, but most professionals prefer using WordPress.org as it gives total control to the user.
We recommend using WordPress.org, even if the other variant is free. It will not allow you to have your desired domain name, reducing your credibility.
Think for yourself, which website would you have trusted more
Moreover, managing a free website can easily make you reluctant to work on the blog. If you spend even a little on your website, it will be an excellent motivation for you.
So, if you are serious and committed to blogging, we would suggest you choose WordPress.org.
3. Setting Up The Website
After you have decided on the blogging platform you will use, your next task will be setting up the website.
First, you will need to buy a domain and hosting plan.
The domain will be your online address, like www.forexample.com. Your readers or anybody else on the internet can find you here.
The provider will store all the files of your website at the hosting provider. When a user types your domain name on their browser, it will extract the files from where they are stored on your hosting provider.
Many domain and hosting providers are available out there, but we recommend using Bluehost as a beginner.
Bluehost is very cheap for first-time users. It offers you a free domain for your website and charges $3.95 per month for a three-year subscription.
The monthly fee for a two-year subscription is $4.95.
Other hosting providers charge for the domain, and also the hosting fees are higher than Bluehost.
Bluehost’s basic plan is quite reliable for a website with low traffic. As a beginner, you are most likely to get minimum visitors.
That is why the basic plan is a reliable and cost-effective hosting solution.
Once you start getting high traffic for the website, you will need to switch to another hosting provider as Bluehost can become too expensive.
Moreover, starting your blog with Bluehost and WordPress is quite simple. Bluehost allows one-click installation to launch WordPress.
After purchasing your hosting and domain, you are required to install WordPress, which is the last step for setting up your website.
Bluehost will allow you to customize your website by changing the website themes and plugins.
4. Choose A Domain Name
Selecting a name for your domain will have more impact on the traffic than it may seem. In case this is your first time creating a domain name, some quick tips can be helpful for coming up with a good domain name.
A good domain name is something that people can easily grasp and remember.
- Keep it short: The shorter you keep your domain name, the easier it will be to remember. Try to keep your domain name within two or three-syllables.
- Choose an easy-to-pronounce name: Try to pick a name for your domain that is easy for average people to pronounce. Avoid names that are too foreign to your readers, or they will forget it easily.
- Go for a .com if possible: Although most of your readers will be from Canada, we suggest using a .com for your domain, as they are more convincing and easy to remember.
- Make It As Relevant As Possible: Pick a name for your domain that is related to your niche. If your domain name is entirely different from the content, your reader will get confused and more likely to leave.
People will develop an idea from your domain name and decide to visit your website. If the content does not relate to its domain name, it will be disappointing for your visitors.
- Pick up a brandable name: It is best if you can be creative while choosing your domain name. Try to figure out a catchy name for your domain that is more likely to become a brand.
It will boost your brand value, domain name, and website.
Remember not to copy your domain name from another website.
5. Set A Plan For Your Blog
You can start planning how you want to work on your blog after you have successfully set the domain name.
Having a plan will help you work on the blog helps you develop a routine for updating it.
If you do not have a plan in place, it will generate irregularities, and you will tend to forget to update your blog. Or even if you do, it will only be once in a while.
A plan will ensure that you know what needs to be done on each working day that is essential for your blog to grow.
Things that you need to decide while planning are:
- How often you want to update the blog: You must be clear if you want to update your blog every day, once a week, or once a month. It is important to be practical while planning about how often you can actually update the blog.
You may plan to update your blog daily, but indeed you are updating the blog twice a week, which will be no good.
You must stick to what you have planned. If you think you will be able to update your blog once a week, you must plan it accordingly.
As a beginner, you can plan to update your blog every once a week or twice a week. Updating it daily would not make much sense as you will not get enough traffic in your starting days.
But you cannot drag the period too much as well. Updating your blog once a month can make your readers find an alternative, even if it has good content.
- Topics that you will blog about: Once you have decided on how often you want to update your blog, the next thing you need to plan out is the topics that you are willing to blog about.
You can plan your topics months ahead of starting with the blog. It will help you work according to the plan instead of figuring out what you shall do every day.
Once you are ready with the plan and topics, you need to follow through with them and start updating the blog based on your plan.
Of course, it does not mean that you need to stick to the plan at any cost. You are free to modify the plan according to response, traffic, and your comfort.
6. Promote Your Blog
After you have accomplished all the steps to create your first blog, it is time to promote it. Promotion may not be a part of the blogging process, but it is equally essential for its growth.
Promoting your blog means bringing it in front of people who are going to read it.
If you put all your efforts into the blog, the last thing you will want is to have no viewers.
There are uncountable ways of promoting your blog. The most effective means to attract more viewers are SEO and popular social media platforms like Facebook.
You may also like to use other platforms like YouTube and Instagram, but they require a certain innovation level. But you can be generic on Facebook.
It is entirely up to you to choose a suitable platform to promote your blog, but we recommend you to stick only to that method at first. Do not use multiple means of promotion as it can become hectic for you to manage them.
Once you have gained a certain amount of visitors to your website, you can increase your means of promotion.
Most bloggers prefer SEO over other marketing methods, and we suggest you do the same. It will give you the best result in the shortest time and lesser efforts.
As we have already discussed, there are several reasons to start a blog. You may like to use it to develop a personal brand, form a positive relationship with people of common interests, earn some extra money, or generate leads for your business.
If you have followed each step, we are sure that you have become more confident about starting your first blog. Besides, you must have learned everything that you need to know before getting started.
This article is designed to help you grow your blog as you continue updating it monthly.
Remember that all these steps were to help you start your blog and grow it. You still have to work hard to give your viewers high-quality content.